Framing Desire 2

Violence "frames" desire and established the coordinates under which "fantasy" can real-ize itself. It's the creative detruction which precedes the re-creative act. The "Revolution" which precedes the "framing" of a new Constitution.

Framing Principle
Meaning depends on context. So control the context.

How it works
We create meaning not just through the main part of what we hear and see, but also those element that surround it. By changing the surroundings, the meaning of the main topic is also changed. However, people are usually focused on the main topic, which enables the frame to be used as a subtle form of persuasion.

Argument framing
When you are arguing for or against something, you may frame your argument by giving broad detail about other contributory factors before making your major point. The persuasiveness of the argument can easily be affected more by the frame than the core point.

Physical framing
The physical frame of a persuasion is typically where you are when you are doing the persuading. Thus asking someone to marry you is more likely to be successful in a romantic setting, such as on a beach at sunset, rather than somewhere more mundane, such as on a bus.

Reframing
Reframing is persuasion by changing the frame that the other person is using. If you ask an employee to do some additional work and they complain about being alone, you might point out that the boss goes home late and seeing the person there working alone will give them extra credibility.