Saturday, September 18, 2021

The Photography of Jean Baudrillard

Now the banal reality has become aestheticized, all reality is trans-aestheticized, and that is the very problem. Art was a form, and then it became more and more no more a form but a value, an aesthetic value, and so we come from art to aesthetics… And as art becomes aesthetics it joins with reality, it joins with the banality of reality. Because all reality becomes aesthetical, too, then it’s a total confusion between art and reality, and the result of this confusion is hyperreality. But, in this sense, there is no more radical difference between art and realism. And this is the very end of art. As form.
–Jean Baudrillard, 2005

Is there still an aesthetic illusion? And if not, a path to an “aesthetic” illusion, the radical illusion of secret, seduction and magic? Is there still, on the edges of hypervisibility, of virtuality, room for an image?
–Jean Baudrillard, "The Conspiracy of Art" (2005)

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3 comments:

Jen said...

This obsession with aesthetic also leads to over-identification with those hyperrealities. So... Do those that over-identify with hyperrealities form hyperpersonalities?

-FJ the Dangerous and Extreme MAGA Jew said...

...hence the universal Western obsession with "authenticity".

Jen said...

That's exactly right!