Looking through the prism of Lacan and Marx, then, Zizek brands us as "fetishists in practice, not in theory"; he posits that we "do not know" or we "misrecognize" the fact that in our "social reality itself, in [our] social activity "in the act of commodity exchange" [we] are guided by the fetishistic illusion". Amidst this discussion on ideology, Zizek highlights one of the most significant differences between Marx and Lacan:In the predominant Marxist perspective the ideological gaze is a partial gaze overlooking the totality of social relations, whereas in the Lacanian perspective ideology rather designates a totality set on effacing the traces of its own impossibility.This difference corresponds to the one that distinguishes the Marxian from the Freudian notion of fetishism: In the former, "a fetish conceals the positive network of social relations," whereas in the latter "a fetish conceals the lack ('castration') around which the symbolic network is articulated".
The fetish is effectively a kind of symptom in reverse. That is to say, the symptom is the exception which disturbs the surface of the false appearance, the point at which the repressed Other Scene erupts, while the fetish is the embodiment of the Lie which enables us to sustain the unbearable truth. Let us take the case of the death of a beloved person. In the case of a symptom, I “repress” this death and try not to think about it, but the repressed trauma returns in the symptom. In the case of a fetish, on the contrary, I “rationally” fully accept this death, and yet I cling to the fetish, to some feature that embodies for me the disavowal of this death. In this sense, a fetish can play a very constructive role in allowing us to cope with the harsh reality. Fetishists are not dreamers lost in their private worlds. They are thorough “realists” capable of accepting the way things effectively are, given that they have their fetish to which they can cling in order to cancel the full impact of reality. In Nevil Shute’s melodramatic World War II novel Requiem for a WREN, the heroine survives her lover’s death without any visible traumas. She goes on with her life and is even able to talk rationally about her lover’s death because she still has the dog that was the lover’s favored pet. When, some time after, the dog is accidentally run over by a truck, she collapses and her entire world disintegrates…
So, when we are bombarded by claims that in our post-ideological cynical era nobody believes in the proclaimed ideals, when we encounter a person who claims he is cured of any beliefs and accepts social reality the way it really is, one should always counter such claims with the question “OK, but where is the fetish that enables you to (pretend to) accept reality ‘the way it is’?” “Western Buddhism” is such a fetish. It enables you to fully participate in the frantic pace of the capitalist game while sustaining the perception that you are not really in it; that you are well aware of how worthless this spectacle is; and that what really matters to you is the peace of the inner Self to which you know you can always with-draw. In a further specification, one should note that the fetish can function in two opposite ways: either its role remains unconscious—as in the case of Shute’s heroine who was unaware of the fetish-role of the dog—or you think that the fetish is that which really matters, as in the case of a Western Buddhist unaware that the “truth” of his existence is in fact the social involvement which he tends to dismiss as a mere game.
